Loren:
Yes, how women sit is purposefully very different from men. The physical movement is coupled with a particular thought process. Had we grown up female, our mothers, sisters, etc. would have coached us, but we didn’t have the benefit of that support network. For us it is 0 to 60 right now and clearly that is part of the challenge.
I think one of the learnings from working through how to project a female persona is the realization about how different women are from men; statically, dynamically and mentally. I think also shows us how differently women are treated in society. A lot of it is information that we would not have been exposed to otherwise…
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