At first, I felt shame and fear whenever I shopped. I used to make up stories, pretend to be on the phone shopping for gifts, or some other ruse. When the woman checking people into the fitting rooms asked why I had two dresses, I told her I was involved in a drag show for charity. she grinned and gave me a more secluded room, and told me to just bring whatever I needed in and try it on.
Now, I quite often shop as Jemma, full femme. I do not care if I pass or not. In fact, because of our new state laws, if someone does object, I can now tell them to buzz off- politely of course. Being en-femme also allows me to try on shoes with little notice. This is vital since my weakness for shoes is insane.